The comfort zone is a boring place. You know those exquisite garages, curated with the shiniest and most sophisticated cars ever made? Forget about that. Cars aren’t made to get dusty, they’re made to get muddy.
Don’t be afraid of dirt. Dirt tells great stories, stories you want to pass on forever. We created this hashtag so you could share your legacy with us. Dare to drive off the beaten track and tell us your stories. Collect photos, videos, memories and use #coolnessattractscoolness to make them last forever.
“What if” is off limits. Why imagine how it could be, when you can live it? Your stories are our story. Grab your boots, turn on your overland engine and dare to live it.